ACCRU signs an Agreement with Beacon North Strategies

ACCRU has signed an agreement with Beacon North Strategies ( Government Relations | Beacon North Strategies ) with the mandate to define and communicate ACCRU’s national role and value.

The work will consist of:

1. Build the evidence base:

Identify the data, proof points and stories needed to support ACCRU’s value proposition, assess what is already available, gather what can reasonably be accessed and identify gaps or longer-term evidence needs.

2. Define ACCRU’s value proposition and core messages

Clarify who ACCRU represents, what makes its members distinct, what they contribute, what value ACCRU can provide to government and what government should understand about ACCRU’s role.

3. Develop the content for a one-page About ACCRU document

Turn the approved value proposition, core messages and strongest supporting evidence into concise external-facing copy for a one-page About ACCRU document.

The key outputs will be:

1- Evidence, proof points and supporting research.

2- ACCRU value proposition and core messages.

3- Approved content for a one-page About ACCRU document.

This work will be completed for the AGM 2027 where a formal presentation will be done during the business portion and discussions will take place.